AI Policy
This statement was last updated on Aug 22, 2025.
How We Use AI Responsibly
Complete transparency about our AI-enhanced, human-guided approach to marketing.
Our AI Philosophy
We use AI to explore options faster; a senior human decides what ships. AI serves as a lens for seeing opportunities and a compass for navigating complexity—never as a megaphone for noise. Every output receives human review. Every strategy reflects human judgment. Every client maintains full control.
What We Use AI For
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Publish unreviewed AI outputs
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Train AI models on your confidential data
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Use AI for bulk content without purpose
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Make claims we can’t substantiate
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Compromise your brand voice for efficiency
All outputs are human-reviewed and edited before delivery.
What We Don’t Do
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Publish unreviewed AI outputs
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Train AI models on your confidential data
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Use AI for bulk content without purpose
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Make claims we can’t substantiate
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Compromise your brand voice for efficiency
Data Protection Commitments
Your Data Remains Yours
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No sharing with third parties for training
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Minimal data upload (only what’s necessary)
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Secure, access-controlled storage
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Clear retention policies
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Full compliance with privacy regulations
We Protect Your Competitive Advantage
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Confidential strategies stay confidential
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Proprietary information remains proprietary
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Client lists and data never shared
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Industry insights anonymized
Quality Controls
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Every AI-assisted deliverable passes through:
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Human Strategy Review – Alignment with objectives
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Brand Voice Check – Consistency with your standards
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Fact Verification – Accuracy and truthfulness
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Client Approval – Your sign-off before publication
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Performance Tracking – Effectiveness measurement
Transparency Standards
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We disclose AI assistance when material
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We maintain audit trails of human edits
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We document our tools and processes
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We explain our approach openly
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We welcome questions about our methods
Your Right to Opt Out
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Prefer a no-AI approach? Simply tell us. We’ll adjust our process accordingly and scope the engagement appropriately. You maintain complete control over how we serve you.
Continuous Improvement
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This policy evolves as technology and standards advance. We stay current with best practices, ethical guidelines, and regulatory requirements.